Pharrell Williams is one of the artists confirmed to appear at the Apple Music Festival next month along with One Direction and Florence + The Machine.
Apple announced Tuesday that the musicians will be among the headlining performers at the 10-night festival at London’s Roundhouse that begins Sept. 19. Festival performances will be broadcast live and on-demand on Apple Music, and additional material will be available on the app’s Beats 1 radio.
“Wow, I’m so grateful to be performing at the Apple Music Festival. The Roundhouse is such a historic venue … there’s always a special energy in the crowd. Thank you for having me,” Pharrell said.
Previously known as the iTunes Festival, the eight-year-old concert event was renamed the Apple Music Festival to support the launch earlier this summer of the new Apple Music app.
Past performers have included Adele, Lady Gaga, Justin Timberlake and Elton John. For more information visit www.applemusicfestival.com.
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