October’s Very Own, the label spearheaded by Drake, has inked a deal with Warner Bros. Records.
A rumored deal was first floated by Hits Daily Double on Tuesday (Dec. 4), and a source confirmed the impending partnership to Billboard. More details are expected to be released on Wednesday.
Although Drake is signed as a solo artist to Universal through Young Money/Cash Money, he and his producer Noah “40” Shebib have long associated themselves with the October’s Very Own brand. Drake has used the October’s Very Own blog to premiere new music as well as sell branded clothing, and OVO Fest, Drakes’s annual Toronto summer music festival, takes its name from the label.
source: billboard
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