WATCH Kendrick Lamar Talk Success and Style in the Reebok “Hold Court” Series

After recently collaborating with Reebok on his third shoe, Kendrick Lamar has payed homage to the Reebok Classic brand with a video series titled “Hold Court” for their Spring/Summer 2017 campaign.

Directed by Nabil Elderkin, Kendrick shares his philosophy behind the meaning of “champ,” the origins of his musical style, and the mentality of an underdog.

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