Not only is Jay Z a new father to two new babies, he’s also about to birth a new album.
A mysterious campaign got heads talking weeks ago when posters splashed with the numbers “4:44” and the date “6.30.17” popped up in Los Angeles, New York and online. Once a trailer for 4:44 arrived, it appeared those those cryptic clues were connected to a film starring Mahershala Ali and Danny Glover, not a new Hov project.
But that was last week. A teaser video for a fresh track under the title “Adnis” is now streaming on Jay Z’s Tidal platform, which will exclusively host the album release. Back in January that Tidal sold a 33 percent stake in the company to Sprint for $200 million, giving it access to the telecom company’s 45 million customers.
As part of the U.S. campaign, Tidal and Sprint have pledged support to the 1Million Project, an educational initiative from Sprint and the Sprint Foundation that will assist 1 million low-income U.S. high school students who aren’t connected to the Web at home.