Under Armour has reportedly tapped A$AP Rocky to become the new face of the brand’s lifestyle footwear and apparel.
Alongside actor Dwayne “The Rock” Johnson and Golden State Warriors star Stephen Curry, Rocky is said to be the latest addition to the Baltimore-based brand.
After experiencing an increase in sales in 2015 and 2016, the brand has been struggling to meet sales expectations as stocks continue to dip. According to last Thursday’s report, shares have dropped 7 percent. The brand would be reaching wider demographics after signing with Rocky, who holds a whopping 6.3 million Instagram and 1.63 million Twitter followers.