Who’s ready for the Travis Scott x Ksubi capsule? The collab is set to hit shelves Oct 12.
“I’ve been wearing Ksubi since before the opportunity came to collaborate,” Trav told Vogue of the collaboration. “That shit is dope. Dumb crazy. It makes you feel like you’re in an action movie.”
Since the brand released 252 rats onto the Sydney runway for shock factor at their first fashion show back in 2001, the 17-year-old denim line–which has fostered a loyal rapper following in recent years with avid wearers like The Weeknd –has always been into doing things differently, and this collaboration is no exception.
As his first capsule collection and a desire to “really deconstruct this shit,” Travis’ line is a tattered approach with vigorous nods to his hometown of Houston, Texas. There’s baggy, shredded jeans with torn up double pockets, tees with a hand-drawn eagle (Scott’s symbol) on the chest and sketched-out skulls with Ksubi’s boxed cross on the front of others, nylon bombers and hoodies accented with moth-eaten style holes.
“Distressed jeans are a sign you’ve been through some shit, more so than a clean jean,” Travis shared. “I just wanted to keep it Texas culture—just real simple. Ready-to-wear dope shit. I just drew on the shit. Just fucking around.”
Of course, this isn’t the first designer collaboration Scott has done. Earlier this year he launched his freshman Helmut Lang collection alongside new creative director Shane Oliver (formerly of street brand Hood By Air aka HBA).
“Certain brands cater to the culture,” Travis says. “Sometimes clothes make it through generations of artists, and it’s just because the designer is designing to the time and the culture. That’s what I think is dope about brands [like Ksubi]: It’s dope when a brand can captivate what’s going on with kids—it’s not out of touch. With or without me.”
Travis Scott x Ksubi will be available online (HERE) and at select Ksubi stores starting Oct.12.