After announcing his official partnership with Nike in August, Kendrick Lamar has finally given fans a first glimpse of his first collaboration with the sneaker brand via Nike’s classic Cortez silhouette.
“DON’T TRIP. CORTEZ KENNY,” Kendrick wrote under the photo of his exclusive Nike Cortez sneakers. Kendrick’s Nike Cortez features a red, white and black colorway with “DON’T TRIP” inscribed on ribbon positioned on top of the laces. Given his fascination with Chinese culture (and saluting his alter ego, Kung Fu Kenny) K. Dot embellished the side of the sneaker with Chinese lettering.
Kendrick previewed his new Cortez sneaker backstage at the Staples Center, where he was in attendance to see former Los Angeles Laker Kobe Bryant’s jersey retirement ceremony.
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