Well this is interesting. Harvard Business School had taken a close look at the release of Beyonce’s surprise, self-titled album that dropped last December.
Anita Elberse, professor of business administration at Harvard Business School and Stacie Smith, a former student of Professor Elberse, have co-written a detailed description of how Beyonce took the music industry by storm with her last album. The study — which will be taught in Elberse’s course “Strategic Marketing in Creative Industries” in early October — takes a bird’s-eye look at the music industry’s current standing and Beyonce’s early career, before moving on to Beyonce’s founding of her own company (Parkwood Entertainment, operated as a joint venture with Rob Stringer’s Columbia Records), her role at the company (CEO, lighthouse) and the planning of her opus.
Take a read HERE.
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