{"id":21864,"date":"2017-09-19T14:47:08","date_gmt":"2017-09-19T18:47:08","guid":{"rendered":"http:\/\/www.ohsodj.com\/?p=21864"},"modified":"2017-09-19T08:23:33","modified_gmt":"2017-09-19T12:23:33","slug":"adidas-has-jumped-jordan-as-no-2-sneaker-brand-in-america","status":"publish","type":"post","link":"https:\/\/www.ohsodj.com\/?p=21864","title":{"rendered":"Adidas Has Jumped Jordan As No. 2 Sneaker Brand in America"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-14030 alignright\" src=\"https:\/\/i0.wp.com\/www.ohsodj.com\/wp-content\/uploads\/2015\/12\/kanye-west-fn-awards-2015.jpg?resize=250%2C247\" alt=\"\" width=\"250\" height=\"247\" \/>\u201cYeezy just jumped over Jumpman,\u201d rapper Kanye West said in his 2015 song \u201cFacts\u201d in reference to his shoe line with Adidas. It took nearly two years, but it looks as if West\u2019s claim is now a fact.<!--more--><\/p>\n<p>Word is Adidas has overtake Jordan as the number 2 sneaker brand in America. The news comes from Matt Powell of the NPD Group, who posted a series of tweets on recent industry sales figures on Monday.<\/p>\n<p>So how did the overtake happen? \u201cAdidas basketball grew more than 40 percent, while Nike declined in the mid-singles and Brand Jordan lost about a third of its sales,\u201d said Tonya Garcia of MarketWatch.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Adidas has overtaken Jordan as the #2 brand in U.S. sport footwear. This is an achievement I never thought I would see in my lifetime.<\/p>\n<p>\u2014 Matt Powell (@NPDMattPowell) <a href=\"https:\/\/twitter.com\/NPDMattPowell\/status\/909841685852561408\">September 18, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>\u201cYeezy just jumped over Jumpman,\u201d rapper Kanye West said in his 2015 song \u201cFacts\u201d in reference to his shoe line with Adidas. It took nearly two years, but it looks as if West\u2019s claim is <a class=\"mh-excerpt-more\" href=\"https:\/\/www.ohsodj.com\/?p=21864\" title=\"Adidas Has Jumped Jordan As No. 2 Sneaker Brand in America\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":21865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[52,632,807],"class_list":["post-21864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-adidas","tag-jordan","tag-matrix"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7qLKy-5GE","jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.ohsodj.com\/wp-content\/uploads\/2017\/09\/adidas.jpg?fit=500%2C333&ssl=1","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/posts\/21864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21864"}],"version-history":[{"count":1,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/posts\/21864\/revisions"}],"predecessor-version":[{"id":21866,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/posts\/21864\/revisions\/21866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/media\/21865"}],"wp:attachment":[{"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}