{"id":3692,"date":"2014-03-16T19:49:55","date_gmt":"2014-03-16T23:49:55","guid":{"rendered":"http:\/\/ohsodj.com\/?p=3692"},"modified":"2014-03-16T19:49:55","modified_gmt":"2014-03-16T23:49:55","slug":"a-cali-radio-station-has-been-playing-nelly-for-48-hrs","status":"publish","type":"post","link":"https:\/\/www.ohsodj.com\/?p=3692","title":{"rendered":"A Cali Radio Station Has Been Playing Nelly for 48 Hrs"},"content":{"rendered":"

\"nelly\"<\/a>A San Francisco radio station has been playing Nelly’s “Hot in Herre” on an endless loop for nearly 48 hours. Yikes!<\/p>\n

The 2002 hit has been played over and over on a loop since 3 p.m. Friday.<\/p>\n

I saw the story come across Friday, but I just personally assumed there was an equipment error.<\/p>\n

Well it caused so much chatter that it got its own hashtag, #Nelly1057.<\/p>\n

It turns out that the Nelly loop, according to Rolling Stone, was unleashed on an unsuspecting public to advertise the relaunch of a radio station: Latino Mix FM 105.7 which is being rebranded as Hot 105.7.<\/p>\n

Such a publicity move is known as “stunting” and has been used by others, including a Toronto station that courageously played Rick Astley’s “Never Gonna Give You Up” for a full week.<\/p>\n

Good Lord. A simple announcement, a couple of Twitter blasts and maybe an email would have been enough for me. \u00a0I can’t imagine hearing this song – which I love by the way – for that long. Doing the most!<\/p>\n

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A San Francisco radio station has been playing Nelly’s “Hot in Herre” on an endless loop for nearly 48 hours. Yikes! The 2002 hit has been played over and over on a loop since 3 […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[891],"class_list":["post-3692","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-nelly"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7qLKy-Xy","jetpack_featured_media_url":"","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/posts\/3692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3692"}],"version-history":[{"count":0,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/posts\/3692\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}