{"id":5667,"date":"2014-07-29T13:04:52","date_gmt":"2014-07-29T17:04:52","guid":{"rendered":"http:\/\/ohsodj.com\/?p=5667"},"modified":"2014-07-29T13:04:52","modified_gmt":"2014-07-29T17:04:52","slug":"apple-acquires-internet-radio-app","status":"publish","type":"post","link":"https:\/\/www.ohsodj.com\/?p=5667","title":{"rendered":"Apple Acquires Internet Radio App"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.ohsodj.com\/wp-content\/uploads\/2014\/07\/apple.jpg\"><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.ohsodj.com\/wp-content\/uploads\/2014\/07\/apple.jpg?resize=250%2C250\" alt=\"apple\" width=\"250\" height=\"250\" class=\"alignleft size-full wp-image-5668\" srcset=\"https:\/\/i0.wp.com\/www.ohsodj.com\/wp-content\/uploads\/2014\/07\/apple.jpg?w=250&amp;ssl=1 250w, https:\/\/i0.wp.com\/www.ohsodj.com\/wp-content\/uploads\/2014\/07\/apple.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/a>Apple is well on the road to maintaining it&#8217;s once dominant market share.  First, they acquired Beats by Dre to get a foot in the door of streaming. Now, with the acquisition of Swell, the developer of a podcast streaming app, Apple has made another bet on the value of personalized content. <!--more--><\/p>\n<p>If you&#8217;ve never heard of Swell, its is to podcasts what Beats Music is to music: a service that delivers a personalized collection of audio content. The Swell app learns from a user&#8217;s listening activity and offers a stream of audio content &#8220;based on your preferences and the wisdom of the community,&#8221; according to the company&#8217;s website. <\/p>\n<p>But Apple almost certainly isn&#8217;t aiming for 1.7% of America&#8217;s listening time. Swell&#8217;s technology could help Apple&#8217;s quest to make iTunes Radio a major streaming service in automobiles. And that would help iTunes Radio eat into the 52.1% of listening time current spent on AM\/FM radio &#8212; the majority of which comes from listening in automobiles.<\/p>\n<p>http:\/\/vimeo.com\/69039206<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Apple is well on the road to maintaining it&#8217;s once dominant market share. First, they acquired Beats by Dre to get a foot in the door of streaming. Now, with the acquisition of Swell, the <a class=\"mh-excerpt-more\" href=\"https:\/\/www.ohsodj.com\/?p=5667\" title=\"Apple Acquires Internet Radio App\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":5668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[89,807],"class_list":["post-5667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-apple","tag-matrix"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7qLKy-1tp","jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.ohsodj.com\/wp-content\/uploads\/2014\/07\/apple.jpg?fit=250%2C250&ssl=1","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/posts\/5667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5667"}],"version-history":[{"count":0,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/posts\/5667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/media\/5668"}],"wp:attachment":[{"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}