{"id":7891,"date":"2014-11-20T13:32:55","date_gmt":"2014-11-20T18:32:55","guid":{"rendered":"http:\/\/ohsodj.com\/?p=7891"},"modified":"2014-11-20T13:32:55","modified_gmt":"2014-11-20T18:32:55","slug":"tea-spilled-will-rihanna-be-designing-for-puma","status":"publish","type":"post","link":"https:\/\/www.ohsodj.com\/?p=7891","title":{"rendered":"Tea Spilled: Will Rihanna Be Designing for Puma?"},"content":{"rendered":"

\"rih_250\"<\/a>The Rihanna reign just won’t let up. <\/p>\n

NY Daily News is reporting that Rihanna is close to inking a seven-figure deal to design sneakers and clothing for Puma.<\/p>\n

Supposedly, the sportswear giant is already building a team to work on the \u201clifestyle\u201d line.<\/p>\n

\u201cShe is going to have her own coordinator to go to at Puma who only handles her, and they\u2019ll have a junior coordinator helping them,\u201d said our insider. \u201cThe focus is shoes, but she will also be helping with pants and tops.\u201d<\/p>\n

Allegedly, the contract is worth just over $1 million and will prevent the Adidas-obsessed star from wearing rivals\u2019 brands. \u201cShe will have to slowly start to incorporate Puma into her wardrobe,\u201d said the source. \u201cShe will be wearing all Puma gear in shoots and out and about.\u201d<\/p>\n

While RiRi hasn\u2019t made it official yet, we hear she\u2019s on board.<\/p>\n

\u201cThe offer isn\u2019t signed yet, but she is in 100% and wants to do this,\u201d the source added.<\/p>\n

The Barbadian star, who has built a reputation around her daring style, has been flirting with the fashion business for some time. In 2011, she worked on underwear and jeans for Armani, and she has since co-designed a line for British store River Island with Adam Selman, who has created some her most dramatic red carpet looks. Last year, she also put together two makeup collections for luxury brand MAC.<\/p>\n

\u201cIt\u2019s not all down to my voice,\u201d she told British Vogue in February. \u201cThere\u2019s people with way more talent than I when it comes to singing; bigger voices. But people want to know who you are. Fashion is a clear indication, a way to express your attitude, your mood,\u201d she said.<\/p>\n

Over the summer, it was also rumored that she even filed for a series of trademarks, including the names Fenty Apparel and Fenty Clothing, leading to widespread speculation that her own line is on its way.<\/p>\n

This wouldn\u2019t be Puma\u2019s first time at the celebrity collaboration rodeo. The German multinational hired Beyonc\u00e9\u2019s sister Solange Knowles as an \u201cart director\u201d in February, releasing a collection of out-there sneakers that she worked on with \u201csome of (her) favorite emerging artists, photographer (and) graphic designers).\u201d<\/p>\n

Puma also worked with superstar interior designer and architect Philippe Starck on a range of Croc-like sneakers and his Starck Naked Bodywear line of underwear between 2004 and 2007. Nonetheless, the firm has some catching up to do with archrival Adidas, which has scored a huge hit with its Adidas Yeezy series with Kanye West.<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

The Rihanna reign just won’t let up.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":7729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7,15,20],"tags":[807,938,1082],"class_list":["post-7891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","category-ohsodj-2","category-tea-spilled","tag-matrix","tag-ohsodj","tag-rihanna"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7qLKy-23h","jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.ohsodj.com\/wp-content\/uploads\/2014\/11\/rih_2501.jpg?fit=250%2C250&ssl=1","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/posts\/7891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7891"}],"version-history":[{"count":0,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/posts\/7891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=\/wp\/v2\/media\/7729"}],"wp:attachment":[{"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ohsodj.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}