Jay Z is dropping a new cologne called “Gold” on Black Friday.
Hov created his first men’s eau de toilette with Firmenich perfumer extraordinaire Ilias Ermenidis.
“I was impressed with JAY Z’s style and confidence and was drawn to the ease with which he carries himself and all of his success,” says Ilias Ermenidis. “He has a natural cool that people want a piece of. In developing GOLD JAY Z, I wanted to capture both the vibrant ambitious part of JAY Z’s charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by JAY Z.”
For you scent connoisseurs, “Gold” has a heady mix of yellow ginger, white cardamom and grapefruit with a hint of blueberry, pink pepper and other expensive-sounding ingredients.
Some sample adjectives inscriped in the gilded cap include “Power,” “Pride,” and “Confidence.”
Expect “Gold” at major department stores throughout the U.S. Nov. 29.
Wonder how this will sell given the whole Barneys fiasco.
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