The Weeknd Reaveals New XO Parallel Puma Collab

After being appointed as a global ambassador for Puma in September of 2016 with the likes of Big Sean and Rihanna, The Weeknd’s XO Parallel Puma collaboration is set to release.

The shoe will initially launch in a white colorway on Sat., Aug. 24, at select retailers such as Kith and Barney’s New York.

The high-top shoe features a suede and leather premium upper and a bulky midsole. If you caught his Starboy: Legend of the Fall Tour you may have seen them on his feet.

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