After breaking camp at Nike for adidas, Kanye West has announced that his new sneaker with be on shelves in June.
Ye revealed the news in a Global Adidas Brand Conference in Germany.
“Creativity is my oxygen, I have to create. And I don’t care how crazy I look to anyone; as long as I can make the best product for all of you. So in June, we’ll see the new Yeezis.”
The Adidas version of Kanye’s sneaker will be branded “YEEZi” as opposed to “Air Yeezy” while he partnered with Nike. (Hmmm … that’s cutting it close, huh.)
Ye told a crowd on Monday, “So, I’ve been waiting my entire life for the ability to create on multiple platforms. I always dreamed of having a record deal and being able to make music, being able to rap and that dream was accomplished. I always wanted to have a family, have children, get married; that dream is about to be accomplished.”
Ye went on to explain to the crowd that designing sneakers was another dream that he has had since he was a child. “To get to the point to be able to make your own shoe and have people react to it was such an amazing feeling that I could never let that go.”
“With this opportunity to create, I feel like I can be myself,” he continued. “This was the company that was experienced and brave enough to give me the opportunity to create.”
Can’t wait to see these new shoes. He’s def crazy, but I will say his shoes were pretty hot. Remember his Red October kicks sold out in February (after he left Nike) in 11 minutes.
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