Yes, it’s good to be Jeremy Scott right now. He has many great things to smile about.
Beyond his fashion sense and house – Moschino – his recent project that brought his celeb friends out is his documentary Jeremy Scott: The People’s Designer. The film is perhaps the most authentic and insightful project that the designer has embarked on—reminding the public that sometimes what we need is a little bit of Scott’s personal brand of fun.
The film, which spans the beginning of 2014 to Jeremy Scott’s Fall/Winter 2014 Moschino runway show, takes time to highlight the obvious “design-behind-the-scenes” segments, but pays crucial attention to two things that appeal to every audience: Jeremy Scott’s humble Missouri roots, and the critical response to his designs.
Over the years those designs has nabbed and kept relationships with the likes of Miley Cyrus, Rihanna, Katy Perry, A$AP Rocky and Kanye West.
A$AP Rocky wore many of Scott’s sneakers in his early music videos. And after finally meeting the designer in 2012, when the two were featured on a Complex cover, they collaborated on a blacked-out version of Scott’s “Wings 2.0” sneaker the following year.
The iconic status of Jeremy Scott’s adidas collaborations was further affirmed by their inclusion in the Brooklyn Museum’s “The Rise of Sneaker Culture” exhibit. Scott’s work at adidas would also pave the way for future adidas designer collaborations, like Raf Simons, Rick Owens, and even Kanye West.
“I’m the person who brought [Kanye West] to adidas,” he says. “It was back, maybe in 2009, 2008, when he was so excited by the line, and he conveyed to me that passionately wanted to do something with them.”
Scott championed the idea, seeing a lot of potential in a collaboration between Kanye West and adidas, even though it took some time to come into fruition. Naturally, Scott thinks only good things about the resulting Yeezy Season 1 collection and footwear like the Yeezy 350 Boost.
“[Kanye]’s an amazing, creative genius…he’s just so passionate and so curious about design,” he says. “I think that he’s been able to kind of show what he’s been wanting to do, trying to use this platform as a way to express himself.”
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