After 3 year of anticipation, how is ANTI really doing? Well here’s the skinny …
In its first day (Jan. 27), “Work” (featuring Drake) was the most-heard song on the more than 1,200 stations monitored by Nielsen Music for the Billboard Hot 100. It drew the largest audience for the day: 23.4 million audience impressions, derived from more than 2,300 first-day plays. (Impressions are calculated via a formula that multiplies plays by station ratings calculated by Nielsen Audio. I.e., a play in morning drive in New York would generate many more audience impressions than an overnight spin in a much smaller market, due to the hefty difference in listenership.)
Put in more perspective, the 23.4 million in audience for “Work” for the day bested runner-up Justin Bieber’s “Sorry” (21.7 million) and third-ranking Adele’s “Hello” (20.9 million).
How about downloads? Rihanna has already racked up a million downloads in less than 14 hours since its release. She released the set on the Jay Z-powered streaming service Tidal, dishing out a limited number of complimentary download codes that were instantly redeemed.
How about the Trending 140? In addition to “Work,” Rihanna scored three additional ANTI No. 1s on the Trending 140, led by “Consideration,” the album’s opening track. The SZA-featured number clocked four hours as the top trending track in the U.S. Meanwhile, popular cut “Kiss It Better” also climbed to No. 1 for one hour, before logging three nonconsecutive hours in the runner-up slot, and “Higher,” which the singer teased as far back as March 2015 in Instagram posts.
Beyond the three chart-toppers, other ANTI album cuts displayed strong showings upon the set’s release, with another seven tracks peaking in the top 10 (as of 3 pm ET on Jan. 28): “Woo,” “Love on the Brain,” “James Joint,” “Sam Ol’ Mistakes,” “Never Ending,” “Desperado” and “Close To You.”
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