And so it begins. Drizzy season is in full effect.
With the 2016 NBA All-Star Weekend landing in the Toronto for the first-time ever, it only makes sense for Drake to take full advantage of the moment. The emcee has strategically debuting various billboards to promote his forthcoming Views From the 6 album.
The first three billboards were spotted at Billy Bishop Airport, where one sign reads “Four Plus Two Equals Six,” leading many to believe it’s a hint that the album will arrive on April 2. During a recent episode of OVO Sound Radio on Apple Music’s Beats 1, Drizzy announced that his fourth solo LP would arrive sometime in April.
A much larger billboard with the word “VIEWS” can be found on top of the new Jordan Brand flagship store in Yonge-Dundas Square, which Drake posted on Instagram.
https://www.instagram.com/p/BBl7_hWjQGf/?taken-by=champagnepapi
The #6god just landed at @BBishopAirport. Welcome home. #vft6 pic.twitter.com/OEGBeNX8b4
— Billy Bishop Airport (@BBishopAirport) February 9, 2016
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