In a new two-minute short film titled Let’s Get It which stars French Montana and DJ Khaled Diddy salutes the hustler.
“I grew up wanting to change the world. Now I want to inspire and empower the next generation to dream big, work hard, and make their own success,” Diddy revealed in a statement. “I am using my story to encourage others to follow their dreams and achieve greatness, and together with CIROC, fueling the spirit of the hustle and celebrating the journey.”
Narrated by Diddy, the motivational clip tells the story of his come-up from a paper boy to a producer and artist who turned his musical dreams into a reality. “It’s that spirit that makes something out of nothing, to make a way out of no way,” Diddy says in the clip.
Get your first look at the film below.
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