Young Thug has announced a newly minted partnership with Luc Belaire to launch his own bottle titled Belaire Luxe Rosé.
Thugger joined the Belaire family on Monday (Aug. 20) alongside a number of hip-hop stars already in the mix, including Rick Ross, DJ Khaled, Dave East, G Herbo and A-Boogie.
“I’ve been friends with Brett Berish [CEO of Sovereign Brands] for a while, and we’ve been talking about doing something together for a couple years and then we finally linked up,” the 27-year-old explains regarding how the deal came to fruition. “As a businessman, I took a look at the fact that I was drinking other people’s stuff who really don’t care nothing about us and never cared to support us.”
“Every detail was thought of — the package, the color of the liquor, it’s fashion. No one else approaches alcohol that way. Luxe Rosé, music, fashion: it’s all the same,” says Thug.
(source: Billboard)
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