Rihanna has been tapped as the new face of Balmain.
“When the woman that inspires you wears your creations, your vision feels complete,” the label’s creative director, Olivier Rousteing, told WWD.
The 27-year-old designer says working with RiRi was “a dream come true” and that the Barbadian beauty is uncompromising, fresh, modern and the “icon” of his generation.
“Rihanna embodies my vision of Balmain in this new campaign,” Rousteing said. “In front of the camera, she makes you feel like she is the only girl in the world.”
The campaign was shot in New York City last month by Inez van Lamsweerde and Vinoodh Matadin. RiRi, who was styled by her personal stylist Mel Ottenberg for the project, looks like she’s in a steam room. Guess she’s bringing the heat.
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