ARE YOU READY … The OHSODJ THINK TANK Is HERE!
In 2013, it was estimated that the hip-hop community generates buying power of $684 billion, however this segment of the economy remains under-represented and receives approximately 3% of that spend back into the community to assist in education and reform.
Known as early adopters of new technologies and communication tools, the hip-hop community are also key influencers. Gone are the days when the hip-hop community was identified by demographic boxes of race. Today, the buying power of consumers is driven by those that share the same “mental complexion” based on shared experiences and values.
Unfortunately, companies do not provide the same level of focused advertising strategies necessary to convert these important consumers into shoppers and long-term customers.
In order for companies to win among consumers, they must understand who the consumers are and make products that meet their needs and have a lasting impact.
The goal of OhSoDJ.com is get that voice heard.
Marketing research provides the management teams of various companies with current product or service trends as seen by the consumer. If consumers leverage the power of numbers when and where possible it helps ensure retailers and businesses are responding to the relevant needs of the community.
To participate in a research survey, it starts with registration! All interested parties must complete the registration survey. Registration consists of a short screening survey that helps us learn whether the products, services, and brands you’re familiar with fit the research we’re conducting.
If you are chosen to participate in a survey, you will receive a Confirmation Email with participation information.
Service and product providers can learn a lot from the opinions you give in research surveys, discussions, etc, so it’s customary to compensate participants accordingly in some way … no matter how small. The amount and type of compensation we provide will vary from project to project, however you will be paid out either via e-cards/ gift cards.
So now that you have several reasons, Be Apart of the Movement! Register!
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