Hov has purchased a stake in the Armand de Brignac brand.
Terms of the deal weren’t disclosed for the champagne that sells for $300 a pop.
Hov’s relationship with Armand de Brignac has existed since at least 2009, when a bottle of the champagne was featured in the “Show Me What You Got” music video. In that video, Jay Z is seen dismissing a bottle of Cristal in a casino, and instead approving of a golden bottle of Armand de Brignac. That endorsement ultimately led the then obscure family-owned champagne label, which was first unveiled in 2006, to nearly sell out its entire production run in 2009. (You remember Hov had a falling out with the owners of Cristal when it was revealed that the makers of Cristal weren’t too keen on the business that rappers and their fans brought to the Cristal brand. These comments led Jay Z to pull Cristal off the shelves of his line of nightclubs.)
“We have had a wonderful relationship with Jay Z throughout the years since he first discovered Armand de Brignac,” said Yvonne Lardner, a spokeswoman for Sovereign Brands. “He became interested in owning the brand and made us an offer we simply couldn’t refuse.”
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