YG and the RVCA have teamed up to create a capsule collection celebrating YG’s upbringing in Los Angeles.
The collection will hit PacSun stores mid-January.
“Collaborating with YG was a lot of fun for the brand,” said PM Tenore, “I have travelled with YG through Europe, and spent time with him in Hawaii. While we were together, we discovered how his personal taste was similar to RVCA’s design aesthetic so we decided to capture his lifestyle through product and use RVCA as a platform to communicate it.”
YG worked alongside RVCA’s design team to create a collection that express his creative interests that reach fans beyond the realm of music.
Available exclusively at participating PacSun locations on January 10th, the nine-piece collection features essentials including chinos, jackets, hoodies, t-shirts, and flannels, fusing both brands’ love for the West Coast.
“I’m excited to unveil the new collection I designed with RVCA, YG said. “It’s the perfect blend of their street style and my own LA look. Each piece was inspired by the City of Los Angeles; which is where I grew up and what defines me as an artist. The collection makes the West Coast lifestyle accessible to everyone, hope you guys love it as much as I do 4hunnid!!!”
Leave a Reply