Still making his publicity rounds, sat down and held a very candid and emotional interview with BBC’s Zane Lowe.
Check out some of the excerpts:
On people in the fashion world:
“Every single company you could imagine [was] just like no, you’re a celebrity, you’re not here to create, to think, to have an opinion… “If I meet someone I respect or look up to, I will literally kiss their feet. A lot of agent’s people who work under the main guy, they will try to level you. They talk down to you.”
The radical goal of his fashion forays:
“The deal is all about the moment when i can bring a shoe to a kid in foot locker and take it back to when i worked at the GAP and put the shoes on his feet. the deal about when the star of the show is a 5’3″ girl and a 5’3″ girl has never been the star of a fashion show.”
On wanting his fashion to eventually be widely accessible, price-wise:
“I feel people are rallying, because they know I want to fight for an H&M or Zara type concept, and I know that Adidas can eventually get those price points. Exclusivity is the new N-word. Nothing should be exclusive. Everyone should have an opportunity to drink from the same fountain. The idea of exclusivity is a new colored people fountain concept. Saying we’re going to overcharge sneaker culture guys, to drink at the right fountain. We have to reboot our mentality period.”
On his formerly misguided approach to corporate collaboration:
“I was using the wrong words, my rap was wrong… I was getting the drink thrown in my face as opposed to leaving with the girl at end of the night. Think about the type of wild shit I used to say in interviews and imagine if someone said this very thing to a girl at bar. ‘Yo whatup baby I’m a genius… I’m telling you, I sold all this.’ She’d be like, ‘Yo, chill, get me out of here already.’ And that’s who I was, that was the frustration I was seeing. I was like the 40-year-old virgin of dealing with corporations…”
On his forthcoming album:
“The college dropout came out of a fight to want to rap, and this album came out of a fight to want to design.”
Watch the interview below.
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